Wednesday, September 20, 2006

..ArTiCLe..

X Factor gives ITV Saturday lift

The X Factor and Ant and Dec's Saturday Night Takeaway have given ITV1 a firm grip on the Saturday night ratings battle.

ITV1's hit reality talent show led the way at the weekend, attracting 8.8 million viewers and a 43% share between 7.20pm and 8.20pm with the last of the audition episodes, according to unofficial overnights.

The X Factor was up against Noel Edmonds' one-off return to BBC1 with The National Lottery - Everyone's a Winner.

Everyone's a Winner, a one-off special to tie in with National Lottery Day, attracted 4.2 million viewers and a 21% share.

Earlier, Saturday Night Takeaway drew 5.1 million viewers and a 31% share between 6.05pm and 7.20pm.

BBC1 is marking time with movie repeats in the early evening on Saturdays ahead of the launch of Robin Hood and the return of Strictly Come Dancing.

On Saturday Men in Black attracted just 2.9 million viewers and an 18% share against Saturday Night Takeaway between 5.50pm and 7.20pm.

Later in the evening, Casualty returned to BBC1 after its summer break with 6.3 million viewers and a 28% share between 8.20pm and 9.10pm.

Casualty got into a hard-fought ratings tussle with ITV1's Who Wants to Be a Millionaire?, which attracted 6.1 million viewers over an hour from 8.20pm.

Then the second part of The National Lottery - Everyone's a Winner drew 5.3 million viewers and a 25% share on BBC1 between 9.10pm and 9.50pm.

Edmonds' lottery show was up against ITV1's paranormal drama Afterlife, which drew 4 million viewers and a 19% share.

The return of The X Factor and Saturday Night Takeaway has helped to refloat ITV1's Saturday night schedule, which was in danger of sinking without trace over the summer, and lift the network's overall share.

In the seven days to Sunday September 24, ITV1 attracted a weekly share of more than 20% for the first time in two and a half months, since the end of the World Cup in early July.

However, the year-on-year comparisons are less flattering - ITV1 last week attracted a share of just under 21%, compared with 24% in the equivalent week of 2005.

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